Service
Website Optimization, Analytics & CRO
I improve website performance, usability, tracking and conversion paths so your site does more of what you need it to do.
The problem
Your website works, and it could work better. It may be slow, awkward on phones, harder to use than it should be or heavier than it needs to be.
You may also not be sure which pages and campaigns lead to enquiries.
How I can help
- Website performance
- Mobile and responsive improvements
- Accessibility and UX
- Conversion-path improvements
- GA4 and GTM
- Event and conversion tracking
- Attribution and UTMs
- Dashboards and reporting
- Image optimization
- Technical cleanup
Typical deliverables
- A prioritized list of improvements
- Performance and mobile fixes made on the site
- GA4 and GTM set up with the events and conversions you need
- A tracking plan for UTMs and campaign attribution
- Dashboards or reports for the numbers you care about
- Optimized images and a cleaner site structure
Ways to engage me
- One-off fix. A specific problem, solved and handed back.
- Defined project. A set of improvements or a tracking setup, delivered as a project.
- Ongoing optimization. Regular improvements alongside your team.
Related work
I fixed a Webflow site that was using far more bandwidth than it should by optimizing oversized CMS images and improving how new ones are prepared.
See the Work pageHave a website problem you need help with?
Tell me what is happening, what you are trying to improve or what nobody has been able to figure out yet.