Bringing Hikesity to North America: A Digital Expansion

Hikesity

COMPANY

Hikesity

ROLE

Web Architecture & Development

EXPERTISE

Web Dev & SEO Strategy

YEAR

2024

Introducing Hikesity to the North American Market

In partnership with Hikesity's tech-savvy owner and a small team of experts, we built a robust e-commerce platform tailored for North American customers. This project spanned web design, technical development, and SEO strategy to support the brand’s regional expansion goals. We built it using Shopify.

  • Designed the website framework and mapped out its development process, ensuring all requirements were met.

  • Selected hosting providers and established backend systems, setting the foundation for seamless site performance.

  • Collaborated with a team to build a responsive, visually appealing front-end design.

  • Supervised developers and designers, ensuring alignment with project goals and timely delivery.

  • Resolved technical challenges and executed complex tasks to maintain project momentum.

Process: From Strategy to Execution

We followed a structured process, starting with market research and culminating in a fully functional e-commerce website.

  1. Planning & Research: Conducted competitor analysis to understand North American consumer needs and preferences.

  2. Design & Development: Created wireframes and implemented foundational front-end and back-end structures.

  3. Team Collaboration: Worked closely with Hikesity's owner and team members to ensure all functionalities aligned with the brand’s vision.

  4. SEO Strategy: Developed an SEO roadmap, including keyword research and strategic product naming to boost organic traffic.

Solution: Delivering a User-Centric Online Store

The Hikesity website offers an intuitive shopping experience, tailored for North American consumers, and supports the brand’s growth objectives.

  • Implemented responsive design to ensure compatibility across devices.

  • Built a scalable website structure to accommodate future expansions.

  • Created a user-friendly interface that highlights product features and enhances navigation.

  • Optimized product names and descriptions based on keyword research for improved search visibility.

Results:

Building a Strong Brand Identity in a New Market

The website launch marked a pivotal moment in Hikesity's North American expansion.

  • Increased organic traffic and conversions rates; the company surpassed their first year total sales goal within 5 months.

  • Improved search engine rankings for targeted keywords.

  • Streamlined online shopping experience, boosting customer satisfaction and sales.