From Relaunch to Long Term Impact

Alacrity Canada Website Redesign

COMPANY

Alacrity Canada

ROLE

UX/UI Design Lead and Digital Marketing Developer

EXPERTISE

Web Dev & SEO Strategy

YEAR

2024

Elevating Alacrity’s Digital Presence

Alacrity Canada required a dynamic and responsive website to represent their ecosystem of tech-driven businesses. The goal was to build a platform that offered a seamless user experience while adhering to strict accessibility standards.

  • Conducted a full audit of Alacrity's existing site to identify pain points and areas for improvement.

  • Worked collaboratively with a team of three to ensure alignment and incorporate diverse perspectives.

  • Designed user-centered wireframes and prototypes, gathering feedback from internal stakeholders.

Process: A Collaborative Approach to Redesign

Collaborating with a team of three, I translated the new brand direction into high-fidelity wireframes and a fully functional website. Strict brand guidelines were incorporated into the design to ensure consistency while delivering an SEO-optimized, responsive, and adaptive platform.

  • Designed user-centered wireframes and prototypes to align with the organization’s new brand direction, ensuring a seamless user experience.

  • Developed the website using responsive and adaptive frameworks, optimizing performance across devices.

  • Implemented advanced SEO strategies to enhance organic visibility and integrated Google Analytics for detailed performance tracking.

  • Built a custom data reporting system to streamline data visualization and provide actionable insights for stakeholders.

Solution: Transformative Design and Development

The redesigned platform reflects Alacrity’s innovative mission, providing an intuitive and inclusive user journey.

  • Enhanced website navigation for seamless user interaction.

  • Built with WCAG AA compliance for accessibility, catering to diverse users.

  • Integrated Google Analytics and Tag Manager for robust performance tracking.

  • Improved load speeds by optimizing images and refining the backend code.

Results:

A Website That Delivers Results

The project culminated in a platform that aligns with Alacrity’s growth objectives, positioning the organization for success in the digital landscape.

  • Increased organic traffic by 40% within the first three months post-launch.

  • Reduced bounce rate by 30%, improving user retention.

  • Earned praise from stakeholders for the improved user experience and accessibility.